We were tasked with creating the OOH for the launch of the new Hyundai IONIQ. Being the first car ever to offer three separate powertrains of hybrid, plug-in hybrid and electric within one body type, we wanted to create an OOH solution as cut-through as the model.

We worked alongside Ocean Outdoor using their pioneering Vehicle Recognition Technology to target cars with high CO2 emissions, diesel engines and older hybrids and deliver them real time creative communications as they passed our billboard. Being the first brand to use the technology in this way certainly turned a few heads in the advertising sector.
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