NØRDIKA - INTEGRATED LAUNCH CAMPAIGN
360 Integrated campaign to launch a new home and family shopping centre in Lithuania. We played around with the Ø letter to show how NØRDIKA isn't your avergae shopping centre.
Radio: The sound of shopping at NØRDIKA
VO: “This is the sound of the last parking space being taken”.
Male: “Arrrgh”. (angry)
VO: “This is the sound of spending 4 hours trying to find the perfect shade of blue.
Female: "pfffh" (exhausted)
VO: “This, however, is the sound of finding everything you need and more.
VO: “NØRDIKA Shopping Centre, convenient home and family shopping located next to IKEA”.
Radio: Ribbøn cutting
VO: 3,2,1 and cut!
Crowd voices: ØØØØØØ! (clapping)
VO: Come down to NØRDIKA’s opening weekend on the 26th- 28th of september. For family fun with entertainment, food, music and more! We are located right next to IKEA.